We're building the control plane for AI-powered companies.
Ireland and England · Founded 2026
The team
Liam Hoofe
Founder · PR, Communications & AI Training
Leads PR, communications, and AI training. Works directly with clients to understand how their teams are using AI, runs onsite onboarding and training sessions, and builds the ongoing relationships that turn a one-off session into lasting behaviour change.
Rebecca Murtagh
Product and design
Owns what gets built and why. Runs user research, designs the experience from landing page to generated output, and writes everything you read on this site.
Jacques Fay
Founder · Strategy, growth, and vision
Runs AI Workspace Builder. Identified the market gap, defined the product thesis, and drives the integration roadmap. Background in presales and professional services — deep on first-principles thinking and how companies actually adopt AI tools.
Why we built this
Every company adopting AI coding agents faces the same problem: the AI has no idea how the company works. It doesn't know who owns what, how decisions get made, or what good output looks like for that specific team. The result is generic output that needs constant correction.
The fix is manual: engineers hand-write CLAUDE.md files, system prompts, and execution profiles. It works. But it takes hours, requires expertise, and goes out of date in weeks.
We solved it for ourselves first — building an internal tool that reads company documentation and generates a production-ready workspace. Then we turned it into an app. The goal: anyone on the team should be able to configure AI agents for the whole company, from their phone, in under two minutes.
What we believe
- —The phone is a legitimate control plane for a company.
- —AI agents should know how your company works — not just how to write code.
- —The best configuration comes from real documentation, not templates.
- —Your data stays yours. We don't store your company documents.
- —Missing information is better marked [TBD] than invented.